Technical SEO Checklist

This checklist covers essential technical SEO elements to ensure your website is crawlable, indexable, and performs optimally for search engines.

Crawlability and Indexability

• robots.txt
• robots.txt file exists and is correctly configured.
• Important pages are not blocked from crawling.
• Unnecessary pages are blocked to conserve crawl budget.
• XML Sitemap
• XML sitemap exists and is up-to-date.
• XML sitemap is submitted to Google Search Console.
• XML sitemap includes all important pages.
• XML sitemap does not contain broken links.
• Broken Links
• Regularly check for and fix broken internal and external links.
• Use a link checker tool to identify broken links.
• Crawl Errors
• Monitor Google Search Console for crawl errors and address them promptly.
• Canonical Tags
• Canonical tags are used to specify the preferred version of a page.
• Canonical tags are implemented correctly to avoid duplicate content issues.
• Redirects
• 301 redirects are used for permanent redirects.
• 302 redirects are used for temporary redirects.
• Redirect chains and loops are avoided.
• HTTPS
• Website uses HTTPS for secure connections.
• Mixed content issues are resolved.
• SSL certificate is valid.

Site Speed and Performance

• Page Load Speed
• Page load speed is optimized for fast loading times (ideally under 3 seconds).
• Use tools like Google PageSpeed Insights to analyze and improve speed.
• Image Optimization
• Images are compressed and optimized for web use.
• Appropriate image formats (e.g., WebP) are used.
• Code Optimization
• HTML, CSS, and JavaScript are minified and compressed.
• Unnecessary code is removed.
• Browser caching is leveraged.
• Core Web Vitals
• Website meets Google's Core Web Vitals (LCP, FID, CLS).
• Mobile Optimization
• Website is mobile-friendly and responsive.
• Mobile page speed is optimized.
• Mobile usability issues are addressed.

Site Architecture and Structure

• Clear Navigation
• Website has a clear and intuitive navigation structure.
• Important pages are easily accessible.
• URL Structure
• URLs are clean, descriptive, and keyword-rich.
• URL structure is logical and hierarchical.
• Internal Linking
• Internal links are used to improve website navigation and distribute link equity.
• Internal links are relevant and use descriptive anchor text.

Structured Data (Schema Markup)

• Relevant Schema
• Schema markup is implemented for relevant content types (e.g., articles, products, FAQs).
• Schema markup is accurate and complete.
• Testing
• Schema markup is tested using Google's Rich Results Test.

Security

• HTTPS Implementation
• Website uses HTTPS for secure connections.
• SSL certificate is valid and up-to-date.
• Security Plugins/Measures
• Necessary security plugins or measures are implemented to prevent attacks.

Internationalization (If Applicable)

• hreflang Tags
• hreflang tags are used to specify language and regional targeting.
• hreflang tags are implemented correctly to avoid errors.
• Language Switcher
• Website has a clear and easy-to-use language switcher.
• Localized Content
• Content is localized for each target language and region.